Sydney Paalman
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Projects
Explore a selection of projects that highlight my experience across digital marketing, emerging tech, and content development. From leading a results-driven social campaign to contributing to AI research and designing a professional media kit, each project reflects my ability to combine strategy, creativity, and execution.
Cybersecurity Awareness Campaign – Results Snapshot
For this project, I developed and executed a 10-day paid social campaign focused on cybersecurity awareness. With a limited budget, I crafted targeted posts tied to blog content and strategically placed ads to boost engagement. The campaign earned over 16,000 impressions, achieved a strong $1.04 cost per result, and drove a 94.7% increase in impressions compared to the previous week—successfully meeting our engagement goals and increasing brand visibility within a niche audience.
AI-Powered Ambient Listening Project – EMS Documentation
I worked on an AI-based project aimed at helping EMS teams reduce the 40+ minutes typically spent on post-call documentation. Using ambient listening, we tested multiple microphones across simulated emergency environments to evaluate transcription accuracy during a cardiac arrest scenario. I then compared transcribed output to a scripted benchmark to calculate accuracy rates and presented key findings, along with recommendations for continued research. The project demonstrated strong potential for real-world impact in emergency response settings.
Media Pack Design – Talent Profile
I created a polished and strategically structured media pack for a public figure in the entertainment industry. The goal was to highlight key achievements, partnerships, audience demographics, and brand alignment in a format suitable for press and commercial opportunities. The final piece blends storytelling with data, showcasing both personality and professional value to potential collaborators and media outlets.
